An Investigation of Phonetic Variation in Nigerian Social Media Content: A Study of TikTok Videos
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Background of the Study
TikTok videos have emerged as a dynamic medium for expressing linguistic creativity, particularly in terms of phonetic variation. Nigerian content creators on TikTok frequently manipulate pronunciation, intonation, and speech rhythm to create engaging, humorous, or culturally resonant videos. These phonetic variations often reflect regional accents and innovative sound modifications that diverge from standard speech patterns (Ikechukwu, 2023). This study investigates the phonetic features present in Nigerian TikTok videos, examining how digital editing, performance, and audience engagement drive phonetic innovation. The research explores the interplay between visual content and vocal expression, analyzing how TikTok’s short-form video format encourages spontaneous and stylized speech. By capturing a diverse range of phonetic phenomena, the study aims to provide insights into the mechanisms by which digital media influences spoken language. It also considers the broader socio-cultural implications of these variations, revealing how they contribute to the evolution of Nigerian digital language (Okoro, 2024).
Statement of the Problem
Despite the growing popularity of TikTok videos, there is limited research on how these platforms influence phonetic variation in Nigerian digital communication. Traditional phonetic studies often focus on formal speech, neglecting the informal, creative speech adaptations seen on TikTok. This gap restricts our understanding of how digital media tools, such as video editing and performance, foster innovative phonetic practices. The present study addresses this limitation by systematically analyzing the phonetic features of Nigerian TikTok content, providing empirical data on speech adaptation in a digital context (Chukwu, 2023).
Objectives of the Study:
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To analyze phonetic variations in Nigerian TikTok videos.
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To identify digital influences on phonetic performance.
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To evaluate the socio-cultural impact of these variations.
Research Questions:
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What phonetic modifications are evident in TikTok videos?
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How do digital tools influence these speech patterns?
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What cultural factors drive phonetic innovation?
Significance of the Study
This study advances our understanding of digital phonetics by exploring how TikTok influences spoken language in Nigeria. Its findings inform linguists and media scholars about the evolving nature of phonetic expression in digital contexts (Ikechukwu, 2023).
Scope and Limitations of the Study:
Limited to Nigerian TikTok videos.
Definitions of Terms:
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Phonetic Variation: Differences in speech sounds and pronunciation.
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TikTok Videos: Short-form video content on the TikTok platform.
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Digital Media: Electronic communication platforms.
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